Good web writing starts with writing for the user. That means you’re speaking directly to them in a voice and language they will understand and in a way they will understand it.

Help your user find what they need quickly and easily by guiding them with and through the content. 

A good starting point

Think about what device is most used by your user. Now write in a way that would be most intuitive to that device and how you user uses it.

1. Context

Provide your user information on what to expect from the content on the page. This doesn’t mean walls of text, it means brief, succinct and well thought out information that leads them from A to B.

2. Scannable

Use meaningful headings and hierarchy to structure the content in logical sequence. This will make it easy for the user to find the information they need, quickly.

3. Structured

Chuck your content into smaller information bites to make it easy for the user to digest. Use things like headings, link text, images and bullet lists to structure your content.

4. Plain language

Write in simple, plain English so the user can quickly comprehend and understand the information they are reading. A good rule of thumb is to write grade 9 level comprehension.

Want to know how to design a web page? Have a read of How to design a web page properly.